CIAA Fan Fest
Other banks count change. We make it.
Problem
Show up at a two-day college basketball fan fest without looking like a typical bank, while planting the idea that Capital One is where your career actually starts.
Solution
Pair hard-hitting lines like "Game-changing careers start right here" and "Other banks count change. We make it." with upcycled basketball planters and a Baltimore favorite, Utz Crab Chips. Partnered with SketchFacesDC for live digital caricatures, giving every attendee something custom, unique, and worth posting.
Credits
- Creative Strategy
- Chris Irwin
- Art Direction
- Arturo Olivarez
- Copywriting
- Isabelle Keegan
- Booth Vendor
- Cardinal Expo
