Debit Card Carrier

Direct mail is usually the least exciting part of getting a new debit card. That needed to change.

Match the mail to the moment: the same excitement as pulling the new (blue) card out of its sleeve. Spent weeks negotiating with vendors just to move the card's placement on the page, a small ask that took real work. Used neuroscience research on eye movement to guide the layout, making it the easiest debit card activation customers had been through.