Game Day
They set alarms for 6am kickoffs and rep their team like it's the only thing that matters that day. For a few hours, it is.
American Premier League fans are a different breed. They set alarms for 6am kickoffs, watch from the break room, rep their team like it's the only thing that matters that day, because for a few hours, it is. The brief wasn't a tagline or a stunt. It was just that truth, told straight.
Game Day is the next chapter of Champion of Fans, more than 25 years of Barclays standing behind Premier League supporters. This one shows up for fans the way they show up for the game, and ties that same loyalty directly to what our co-branded cards give back. Runs through the 2027 season. This is the start, not the whole story.
Credits
- Account Director
- Amber Allen
- Sponsorship Strategy
- Greg Watson
- Agency
- VCCP
- Director
- Tom Day