Tap for Premier League
Earn the placement instead of forcing it, and let a little fun carry it.
Problem
Barclays plays partner-first in the U.S. co-brand card market, and tying brand recognition to a global sport comes with real friction when the league itself is also a famous former shirt sponsor. Lead with the wrong move and you're just another logo in the stadium.
Solution
Earn the placement instead of forcing it. Balanced global sponsorship recognition against a genuinely useful, customer-first product moment, and let a little fun carry it so the spot sticks instead of just airing.
Credits
- Account Director
- Amber Allen
- Sponsorship Strategy
- Greg Watson