A Story of Creative Representation
We live in color. We should create with it.
More Color Please, an associate-led initiative inside Capital One's Brand Creative team, lives by one charge: we live in color, we should create with it.
In 2021, the team wanted to do more than state that belief. They wanted to show why it mattered: the lack of people of color in professional creative roles, and the obstacles keeping them out of those rooms in the first place. That became Living in Color, a video built to make the case that diverse voices don't just add representation, they add better work. A harmonic blend of shades and concepts, stronger art, and a stronger culture at Capital One.