F-Street Animation
Meet fans at the door and match their energy.
Problem
When the Verizon Center became Capital One Arena in 2017, the F-Street entrance got new walls, lighting, and signage, but the fan experience walking through it hadn't been rethought.
Solution
Meet fans at the door and match their energy, without hitting them with product messaging before they've even found their seats. Timed and observed fans walking in to understand the entrance journey before a single frame was produced, then built the content around it: a welcome animation, Cardholder benefits, and a reminder, delivered right as fans walked past, of how close their own entrance actually was.
Credits
- Creative Strategy & Direction
- Chris Irwin
- Art Direction & Animation
- Tilt