Orange Bowl Ribbons
LED ribbons that grew up with the brand.
Problem
Capital One built its reputation on product-first marketing. As the brand matured, the LED ribbons needed to grow up with it: brand-first, not another product push.
Solution
A strategy flexible enough to rotate products year to year without needing a redesign, and built to not look dated two seasons later.
Credits
- Creative Strategy
- Chris Irwin
- Art Direction
- Alicia Recco
