Tap for Wimbledon
Barclays' toughest room, and 30 seconds people actually want to watch.
Problem
Wimbledon is Barclays' toughest room: a stage historically owned by a financial-services competitor. Showing up there means fighting for attention most TV spots never have to fight for.
Solution
Same balancing act, different arena: thread Barclays' brand, its sponsorship rights, and a customer-first product beat into 30 seconds people actually want to watch, then give it a sense of humor so it earns a second look.
Credits
- Account Director
- Amber Allen
- Sponsorship Strategy
- Greg Watson