Tiered Savings
Turning the co-brand playbook toward Barclays' own deposit brand.
Problem
Barclays built its name on co-brand partnerships. Turning that same attention toward its own deposit brand meant starting from scratch on process, not just creative.
Solution
Research pointed to three things that actually move people: rate and incentive matter, but intrigue, trust, and comparison matter more. Built the strategy around all three.
Credits
- Account Director
- Marisa Pennell
- Research & Strategy
- Team One
- OOH Creative Development
- Cosgrove
- Web & Social
- DMG
